In a digital ecosystem saturated with messages, it’s no longer enough for a campaign to be remembered—it must also be valued. In this context, Good-Loop offers a unique proposition that combines engagement, purpose, and sustainability, generating tangible results for both brands and the world.
Good-Loop is a UK-based ad tech platform that redefines how people interact with digital advertising. Its model is based on a simple but powerful principle: when a user chooses to watch an ad (e.g., a pre-roll video), a portion of that view is turned into a direct donation to a social or environmental cause. This way, the user participates, the advertiser gains meaningful visibility, and a nonprofit organization receives financial support.
Good-Loop is not only a pioneer in purpose-driven ad formats, but it is also a certified B Corp and operates with a strong commitment to transparency and sustainability.
How does it work?
Good-Loop’s formats are designed to prioritize consent, engagement, and reward. A typical example is the “choice ad,” where the user is invited to select a cause (such as health, education, or the environment), watch an ad, and trigger a donation funded by the advertiser. If the user watches 50% or more of the ad, the donation is activated.
This model creates a positive emotional connection, drives higher voluntary attention, and enhances brand perception. According to studies by Good-Loop and third parties, campaigns on the platform achieve full view-through rates between 75% and 95%, doubling the industry average.
Key Benefits for Brands
- Genuine engagement: The format encourages voluntary viewing and achieves exceptional completion rates.
- Improved brand lift: Campaigns see significant increases in recall, affinity, and favorability metrics.
- Purpose with impact: Up to 50% of the media budget is donated to selected NGOs, generating tangible value aligned with brand values.
Success Stories
Canesten (Bayer)
Launched a campaign with Good-Loop focused on intimate health awareness for women. Results included:
- 80%+ full view-through rate
- 150%+ improvement in brand affinity
- Positive feedback on the educational approach and support for health-related causes
Vanish (Reckitt Benckiser)
Ran a campaign centered on inclusion and autism. With Good-Loop, they achieved:
- 57%+ increase in ad recall
- Stronger engagement with the message and associated cause
- Reinforced positioning as a purpose-driven brand
KitKat (Nestlé)
Through its “Cocoa Plan” campaign, Nestlé raised over £29,000 to support cocoa farming communities and doubled its video’s full view-through rate.
Why Add Good-Loop to Your Media Portfolio?
At 369, we understand that brands seek to build value beyond conversions. Good-Loop offers a bridge between digital strategy and social impact—without sacrificing performance. It’s an ideal tool for awareness, storytelling, and purpose-driven brand positioning, especially in an environment where ad saturation demands new ways to connect.
Moreover, its technology is compatible with major DSPs and can be easily integrated into multichannel strategies, measuring both media KPIs and social and environmental impact metrics.
In the Founder’s Words
“Advertising can be a force for good. Good-Loop is a way to connect brands and people in a positive and meaningful way.”
— Amy Williams, CEO & Founder of Good-Loop
What’s Next?
If you're looking for an innovative way to differentiate your campaigns, build brand value, and generate real impact, Good-Loop is a key tool for purpose-driven activations. At 369, we’ll help you design campaigns aligned with your brand’s values—campaigns that connect more deeply and leave a lasting impression.
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